defining a brand. developing signage.

avocet tower

Signage & Wayfinding | Brand Guideline Development

Spaeth Hill partnered with Beacon Capital Partners on Avocet Tower — a 22-story, 370,000 SF Class A office building in downtown Bethesda. We developed expanded brand guidelines and a comprehensive signage and wayfinding package designed to elevate the interior experience and parking garage for tenants and guests. The work reflects Beacon’s commitment to design excellence, innovation, and placemaking across their national real estate portfolio.